ECCO is the official partner of X Factor 2024 Italy and will also take on the role of exclusive sponsor for the footwear category of the show. This collaboration represents a significant opportunity for ECCO to showcase our quality and style on Italy's most followed stage.

ECCO will be in the spotlight during the live shows, where our shoes will be worn by dancers and contestants, adding a touch of elegance and comfort. But it’s not just about performances. ECCO footwear will also play a crucial role in defining the contestants' everyday style, with spontaneous wear during rehearsals, leisure moments, and social situations. This approach will highlight the versatility and comfort of ECCO shoes, demonstrating that they can successfully navigate both the stage and daily life.

"We are excited about this collaboration," says Silvia Capozza, General Manager of ECCO South, "and we are confident it will introduce us to a larger audience, attracting new customers to ECCO stores and making this partnership a winning experience for everyone."

In addition to the live shows, a live spot airing during episodes and reruns will increase our visibility along with engaging digital content such as galleries and Instagram stories, showcasing the wear of ECCO shoes.