Reputation Institute last week announced its Danish RepTrak® survey. ECCO comes in second, behind Lego, seven places up compared to 2018.
The RepTrak® survey measures the reputation of 100 Danish companies, scoring the companies on seven dimensions: Products and Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
ECCO does well on all seven dimensions, but especially the consumers’ perception of ECCO’s products and services receives high scores, reflecting the high quality and craftmanship of ECCO products.
“We are pleased and humbled by the fact that consumers rate us this positively. ECCO’s 21,300 employees are dedicated to making premium-quality footwear in a highly responsible way, and we greatly appreciate the recognition,” says CEO Steen Borgholm, ECCO Sko A/S.
Last year, ECCO ranked ninth among the top reputable companies in Denmark.
About ECCO
ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 99 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs 21,300 people worldwide.