Corporate - 09/09/2019

The Renewed ECCO OMOTESANDO Store lights up the streets of Harajuku in Tokyo, Japan

Last week, ECCO re-opened its OMOTESANDO Store in Tokyo’s trendsetting city of Harajuku. The store is ECCO’s first to have the new fused concept of “Premium Concept X Tannery Exclusive.” Developed by ECCO Headquarters, ECCO’s HACK Products were lined up on the walls along with the 19AW collection. 

The ECCO OMOTESANDO Store stands at the entrance of the fashionable street where daring fashionistas and sneaker lovers roam in one of the most unique fashion districts in the world.

Maison Mihara Yasuhiro for ECCO EXOSTRIKE, the brands first collaboration with leading Japanese fashion designer Mr. Yasuhiro Mihara, was one of the eye-catchers of the day. Mr. Mihara gave the iconic outdoor shoe a new avant-garde look pleasing the fashion media. 

ECCO OMOTESANDO Store re-opened to customers on Thursday 5 September. 

About ECCO 

ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 99 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs 21,300 people worldwide.