When ECCO launched its ECCO Vitrus International Agenda limited edition collection, the formal men’s footwear entered the market city by city in the course of just a week, starting with Tokyo on Monday, Shanghai on Tuesday, London on Wednesday, Moscow on Thursday, New York on Friday, Amsterdam on Saturday, and finally Copenhagen on Sunday.
The limited collection is a highly exclusive collection in four different silhouettes in seven different colors, each available only in selected cities for an exclusive period of time.
Taking inspiration from the geographical, social and cultural importance of each location, every edition’s styling and color palette is linked to a theme. The Tokyo edition is in a dark red denoting a rising sun; the Shanghai edition is a deep blue color for its ‘blue chip’ status; the color for London is forest green as salute to the ‘greenback’ financial markets; Moscow resembles the dark grey of market cap suits; New York is reminiscent of ivy weekend traditions in dark cognac; Amsterdam comes in a heat sensitive material, and the edition for Copenhagen is characteristically grey for the understated Danish Sunday wear.
“For ECCO, premium leathers and innovative Fluidform comfort have always been embedded in our brand DNA. In the VITRUS collection, you will find both the highest grade European oxford crust leather and our break-through VITRUS Comfort Shank. Now for the first time, a man will not have to compromise on comfort, craftsmanship or style when choosing a formal shoe - it is out-of-the-box dynamic comfort whether crossing the Brooklyn Bridge or climbing the Tokyo Tower,” says Global Creative Director Liam Maher.
The collection was introduced in ECCO’s concept stores W21 in Amsterdam and K9 in Copenhagen. Follow the hashtag #eccovitrus on Instagram for more images from across the world.
ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 90 countries from over 2,200 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 21,000 people worldwide.