ECCO’s use of premium leather and innovative comfort has won an award for 2017 Best Casual Shoes at the Sina Fashion Best Taste 2017 Awards in Beijing. The awards brought together the best of fashion and lifestyle brands, recognising those with a spirit of traditional craftsmanship, originality, professionalism and character in the China market.
The winning of the 2017 Best Casual Shoes award coincides with ECCO’s 20th year in the Chinese market and is a testament to ECCO's advanced technology, innovative breakthroughs and devotion to the use of premium raw materials.
The embodiment of casual, modern fashion, the ECCO SOFT 8 collection is Scandinavian design made of high quality leather, making the shoes an ideal choice for any outfit. Direct injection moulding offers wearers a dynamic and comfortable experience, which helped to win the favour of consumers and resulted in the collection winning the 2017 Best Casual Shoes award.
Sina Fashion is committed to building and becoming the leading online fashion and lifestyle media destination, with comprehensive news and social channels. The Sina Fashion Best Taste 2017 awards were all about helping to inform and educate readers on high quality brands and products. The awards were supported by Sina News, Sina Women, over 30 Sina official accounts and 30 media titles, reaching an audience of around 1.5 billion people.
ECCO has achieved a strong position in the Chinese market with a total of more than 1,000 shops or shop-in-shops in 235 Chinese cities.
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com