Events - 10/04/2018

ECCO INDIGO on the runway of the 2018 China Fashion Week

Taoray Taoray collection

At the 2018 China Fashion Week, the ECCO INDIGO X taoray taoray collection was revealed:  a collaboration between ECCO and renowned international fashion designer Wang Tao. As a leading Chinese fashion designer, Wang Tao's brand concept of no age, no gender, no borders and no occupation for taoray taoray has long been popular. Her concise, innovative and avant-garde style is consistent with the value of the ECCO brand. She created the ECCO INDIGO X taoray taoray special collection with inspiration from the ECCO INDIGO SOFT 8 collection, and featured ECCO INDIGO leathers' textures from different perspectives.

"In my perspective, indigo is a timeless classic. It is the most fashionable attitude to let yourself be inadvertently in the trend. The inspiration of ECCO INDIGO X taoray taoray special collection is coming from this," Wang Tao says and continues: "ECCO INDIGO Leather is amazing because of the combination of classic indigo dying craftsmanship and innovative technology."

Over 500 guests including more than 100 leading media, celebrities, influencers, stylists, brand friends, key opinion leaders and moments members joined the launch event. ECCO Brand Ambassador Zhu Yawen says: "ECCO INDIGO Leather is a new surprise ECCO brings to us and ECCO INDIGO SOFT 8 is a pair of shoes that are very comfortable and stylish, so I can wear them at every occasion. The reason why I love ECCO is that it keeps breaking through and provides innovative products of high quality and inspiration."

After the launch event, the ECCO INDIGO collection will spread to different Chinese key cities.

ECCO SOFT 8 Ladies