The ECCO EXOSTRIKE DYNEEMA Edition, a fast hiking boot that combines fully-functional attributes with innovative design, can now add a Red Dot award for product design to its collection of design recognitions. The Red Dot Design Award is a renowned international design competition, which singles out products and projects with outstanding design and presents their designers with an award every year. This year, products from 59 countries entered the competition, and each product was assessed individually by an independent and international jury of experts.
The ECCO EXOSTRIKE DYNEEMA Edition came out on top in a comparison with the best in the industry. In addition to the award, the recognition lands the ECCO EXOSTRIKE a spot in the Red Dot Museum, the largest museum for contemporary design.
The revolution of the ECCO EXOSTRIKE starts in the sole with light, new P.U PHORENE™ midsole which is climate-blind up to -40 degrees, an external P.U heel stiffener and trail-grabbing rubber outsole. On top is world-first DYNEEMA® BONDED LEATHER by ECCO — extra strong, lightweight and soft, providing superb tear resistance, a high strength-to-weight ratio and water repellent properties.
About ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide.