ECCO is not the only brand using direct injection techniques. But ECCO has done it for a long time, pushing boundaries with it. Over the years, the approach to direct injection has evolved into the distinctive Fluidform process being used today.
Fluidform technology is rooted in state-change when one thing, like a caterpillar, transforms into another thing, like a butterfly. With Fluidform, lightweight fluid materials transform into soft solid soles. Like with a caterpillar, Fluidform can easily be explained by science, but it looks like magic.
Fluidform state-change technology
The "last" is a shoemaker's best friend - a 3D shape that stands in for the human foot and dictates how the final product will look and feel. At ECCO, we make our own lasts, and because of the Fluidform state-change technology, ECCO doesn’t need to use hard, flat sole parts that are wrapping it from all sides, even on the sole. With the Fluidform process following these curves in its liquid state, solidifying into a soft and flexible replica of the original.
Anatomical integrity
ECCO’s signature comfort comes from maintaining the anatomical integrity of the foot within the shoe. While working under the feet, the Fluidform state-change process simultaneously generates a durable, supple and integral bond between the sole and its leather upper. Wrapped around the 3D anatomical last, the leather must be soft, supple and natural to continue the fit and feel benefits, and ensure 360-degree comfort-in-motion.
ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 90 countries from over 2,200 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 21,000 people worldwide.