ECCO has opened its first store in Latin America. The store is situated in Multiplaza Pacific Mall in Panama City. ECCO has been based in Panama since 2016 in order to learn about and understand the opportunities and challenges of the region, but also to build relationships with retailers, distributors, trade advisors and other multinational companies This has now been followed up by the opening of a regional representation office, as of 1st of September 2017.
“We have an ambitious strategy for Latin America and the Caribbean. Besides Panama we also have our eyes on Colombia, Mexico and Chile for further expansion. These countries are characterised by steadily developing economies with an emerging middleclass, and this should give room for a brand like ours,” says Michel Krol, Executive Vice President, Global Sales.
Latin America and the Caribbean are home to more than 648 million people and is the world's fourth largest footwear market after Asia pacific, North America and Western Europe.