Product - 06/02/2017

ECCO launches first COOL shoe for everyone

ECCO COOL 2.0 is the second generation of COOL shoes. Discover its one-of-a-kind breathable technology and what it means for active feet. 

The new generation of COOL shoes is designed for men, women, and children, as well as golfers and sports enthusiasts. Although each group’s collection has their unique features and details, the essential element that they all have in common is the heart and soul of the shoe — the cool midsole.

Niki Tæstensen, Lead Designer, says:

“With this breakthrough design, we had to take it as far as we could. It just made sense. After all, everyone needs a good-looking shoe with exceptional breathability and extraordinary comfort — a shoe that would keep virtually any foot well-aerated and dry, through practically any activity, in any condition.”


First, a few quick foot facts to explain the idea behind this shoe. Human feet can produce up to a pint of sweat per day — that’s an astonishing amount considering that the moisture that doesn’t evaporate out of the uppers of our shoes just soaks into our socks and the inside of our shoes. Moreover, we know that the soles of our feet contain about one-third of our foot’s total sweat glands. To truly keep feet ventilated and dry, we determined the needs to be four-fold and from two directions — from the inside out and the outside in. This means that heat from the foot not only needed to be pushed out but also, that fresh air outside needed to be channeled into the shoe. And the same with moisture — perspiration from the foot needed to escape the inside of the shoe, while simultaneously ensuring that no moisture from the outside environment could get in. Well ventilated, dry feet of all sizes, during all activities, in all conditions — this was our sole mission.


Cool From Every Angle

Through a unique pairing of GORE-TEX® SURROUND® construction, and a cleverly designed midsole, the ECCO COOL 2.0 features not only 360° breathability, but is also 100% waterproof. The real star of the show however, is the first-of-its-kind side ventilation system. Individual tubes and an inner grid are built into the midsole. — This is the passageway, which leads fresh air directly to the sole of the foot. And because the breathable GORE-TEX® membrane wraps around the bottom of the inner shoe, it securely keeps moisture from the outdoor environment out, while letting the air from outside in. The patent pending grid and ventilation tubes, together with the GORE-TEX® SURROUND® construction, also work as a team to achieve the reverse — allowing sweat and heat from the inside, out of the shoe. Combined with the usual ECCO comfort features such as; a direct injected sole, moulded anatomical foot, and removable inlay soles for extra width, and this shoe is up for just about anything, in any condition. The distinctive styles designed for each group make it one cool sole for many walks of life. 


Check out the ECCO COOL 2.0 collection on


About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on great design, leather quality, and innovative technology. ECCO is one of the few major shoe manufacturers in the world which owns and manages every aspect of its leather and shoe productions and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops and at more than 14,000 sales points around the world. The company is family-owned, founded in Denmark in 1963, and employs more than 19,000 people worldwide.