From left to right: Liu Tao, ECCO's brand ambassador and Maggie Dong, Regional Director in ECCO Greater China
ECCO China kicks off Spring/Summer 2017 Brand Roadshow to Tianjin – one of the five national central cities of China – bringing a new experiential concept space to consumers.
ECCO’s brand ambassador, Liu Tao – the famous, Chinese actress as well as a beloved public figure, attended the event, inviting consumers to take “One Step to Scandinavia”, and experience the brand first hand at the ‘Experience House’.
More than 30 media and 20 VIPs attended the event and generated wide exposure and public attention. Meanwhile, the total sales come to more than 1.34m RMB.
“It has been a beautiful day with Liu Tao in Tianjin, appreciating the Experience House, which is a new opportunity for consumers to experience our inheritance, to promote our healthy and positive life attitude ,” says Maggie Dong, Regional Director, ECCO Greater China:
“As a leading fashion icon, Liu’s sharp fashion taste, elegant natural personality and positive attitude towards life is loved by a wide age group and imitated by the younger generation. We hope that Liu can create more attention and spread our natural Scandinavian style to this segment.”
The roadshow consists of five interactive display areas for consumers to experience, including a living room, study room, lady room, pantry and a garden. People can walk around the living room to pick up and try on shoes. At the study room one can experience the good quality leathers and ECCO’s history; at the lady room choose preferred products for styling; enjoy a cup of coffee at the pantry and take photos with blooming flowers in the garden. The comfortable and natural Scandinavian interior design and products display filled the roadshow with a homelike atmosphere, attracting consumers’ interests.
“ECCO’s Danish Experience House is a perfect combination of the brand’s classic history and expectant future, making me ‘One Step to Scandinavia’ to feel the initial passion and the long-time persistence of the brand.
Liu Tao fully engaged in the styling session and shared her unique fashion tips to the consumers. “It is an art to live your life in a chic and comfortable way. That is also what ECCO always insists on. We invite you to find the beauty of life with ECCO.
The brand roadshow will visit seven of ECCO’s key markets throughout China.
About ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com