Signature-Edition Golf shoe showcased

21-23 January ECCO attended the golf industry’s largest annual gathering, coming out of 2014 with a new company record in golf sales globally, and the strengthening of ECCO’s position as the NO. 1 premium brand.

ECCO Golf premiered the Casual Hybrid models to much acclaim, and celebrated the introduction of the Graeme McDowell Signature-Edition shoe.

"We've gone cool. We've gone retro. We've gone unique. And I can't wait to rock this new model," commented Graeme McDowell, the world’s No. 19 ranked player, who will be wearing the shoe at next week’s Omega Dubai Desert Classic.

The shoe was showcased during a special launch party at the ECCO Golf booth. This exclusive event featured an appearance by Graeme McDowell, alongside ECCO CEO Dieter Kasprzak.

Introduced and interviewed by Jesper Thuen, ECCO Golf Global Marketing Manager, the men spoke to an invitation-only crowd featuring more than 35 of the world’s most influential golf journalists, and a handful of top merchandisers.

The limited-edition includes only 280 pairs in honour of Graeme McDowell’s winning score at the 210 US Open. The shoe will be offered in three colours, available from 15-21 June, the week of the 2015 US Open Championship.

About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on quality and innovative technology.  Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 87 countries at 1,177 ECCO stores, 1,812 shop-in-shops and a total of 15,000 sales points around the world. The company is family-owned and the workplace to 18,500 employees from over 50 countries. For more information, please visit ecco.com